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Aktivitas Digital Public Relations Lion Air Dalam Kasus Pesawat JT-610

Maskapai penerbangan murah, Lion Air mengalami krisis sesaat setelah salah satu pesawat dengan kode JT 610 jatuh pada Senin (29/10) di Tanjung Karawang, Jawa Barat. Lion Air JT 610 memiliki rute dari Jakarta-Pangkalpinang. Sebelumnya, pesawat naas tersebut sempat hilang kontak. Pesawat Lion Air itu berangkat dari Bandara Soekarno-Hatta pukul 06.20 WIB. Kemudian pesawat tersebut mengalami hilang kontak pada pukul 06.33 WIB. Lion Air merespon situasi krisis ini dengan menjalankan taktik digital public relations agar publik turut merasakan duka yang dialami oleh perusahaan. (more…)

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How PR is Transforming in Digital Age

Some people have declared that public relations is dying. They’re wrong. It is, however, transforming. Where public relations was once just about press releases, it now also encompasses content creation, social media and more. PR agencies continue to expand techniques and find new ways of touching their clients’ target markets. (more…)

Learning How Nike Solved Its Sweatshop Issue

It wasn’t that long ago that Nike was being shamed in public for its labor practices to the point where it badly tarnished the company’s image and hurt sales. (more…)

Identitas, Citra, dan Reputasi

Dalam beberapa literatur, beberapa peneliti menyamakan citra dan reputasi (Bromley, 1993), meskipun keduanya merupakan dua konsep yang berbeda. (more…)

How Indonesian Palm Oil Industry Use PR Strategy to Counter Environmental Issues

NGOs always believe that palm oil industry is behind the rare animal extinction and the forest-burning in Indonesia. But, a seminar jointly organized by Communication Studies and Internship & Career Center President University revealed what public did not know behind the conflict. (more…)

Thousand Books For Labansari

The village is located in the east of Cikarang, the largest industrial town in ASEAN. But, I can say the life there is not easy.

‘Gerakan 1000 Buku’ (1000 Books For Labansari) was the name of our program. An event planned and executed by my Public Relations students. The aim was to collect book donations, some amounts of money and also sponsors. Purposively to contribute in renovating the public library in Labansari village. The village is located in the east of Cikarang, the largest industrial town in ASEAN. But, I can say the life there is not easy. (more…)

The Message Black Eyed Peas Tried To Deliver Through #WHERESTHELOVE Single

The Black Eyed Peas (BEP) recently launched the new re-make of “#WHERESTHELOVE” in the first day of September 2016. Featuring The World, BEP tries to raise the world’s awareness to stop hate and violence. (more…)