How PR is Transforming in Digital Age

Some people have declared that public relations is dying. They’re wrong. It is, however, transforming. Where public relations was once just about press releases, it now also encompasses content creation, social media and more. PR agencies continue to expand techniques and find new ways of touching their clients’ target markets. (more…)

Learning How Nike Solved Its Sweatshop Issue

It wasn’t that long ago that Nike was being shamed in public for its labor practices to the point where it badly tarnished the company’s image and hurt sales. (more…)

Tantangan Manajemen Reputasi Di Era Digital

Alasan sederhana mengapa Anda tidak perlu membuang waktu dengan bertanya apakah Anda telah kehilangan kendali atas reputasi merek Anda. Sebab kini jawabannya jelas, bahwa Anda tidak pernah memiliki kontrol atas reputasi merek Anda. (more…)

Identitas, Citra, dan Reputasi

Dalam beberapa literatur, beberapa peneliti menyamakan citra dan reputasi (Bromley, 1993), meskipun keduanya merupakan dua konsep yang berbeda. (more…)

‘Om Telolet Om’ Phenomenon Goes Viral

Indonesian Twitter users have been tweeting about the “Om Telolet Om” phenomenon almost non-stop for 12 hours. The telolet has become a national trending topic. The meme appeared on Facebook almost a month ago and what may seem like just another funny but meaningless local meme garnered international attention when professional DJs began to pick up on the Indonesian “telolet” meme with producer/DJ Zedd’s tweet Tuesday night. (more…)

Social Media Ads to Reach US$50bn in 2019

France-based advertising agency Zenith Optimedia projected that increasing internet speed and social media’s mobile expansions will cause social media advertising to surge in 2019. (more…)