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5 Things You Should Know About Investor Relations

For companies looking to go public, investor relations is more than a necessity — it can also be a way to create a competitive edge that will help you attract the right investors at the right time. Recently, advisory partner of Ernst & Young Jackie Kelly hosted an insightfult webcast on leading practices in investor relations (IR), and she wanted to share their key takeaways.

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How PR is Transforming in Digital Age

Some people have declared that public relations is dying. They’re wrong. It is, however, transforming. Where public relations was once just about press releases, it now also encompasses content creation, social media and more. PR agencies continue to expand techniques and find new ways of touching their clients’ target markets. (more…)

Learning How Nike Solved Its Sweatshop Issue

It wasn’t that long ago that Nike was being shamed in public for its labor practices to the point where it badly tarnished the company’s image and hurt sales. (more…)

Tantangan Manajemen Reputasi Di Era Digital

Alasan sederhana mengapa Anda tidak perlu membuang waktu dengan bertanya apakah Anda telah kehilangan kendali atas reputasi merek Anda. Sebab kini jawabannya jelas, bahwa Anda tidak pernah memiliki kontrol atas reputasi merek Anda. (more…)

Identitas, Citra, dan Reputasi

Dalam beberapa literatur, beberapa peneliti menyamakan citra dan reputasi (Bromley, 1993), meskipun keduanya merupakan dua konsep yang berbeda. (more…)

How Indonesian Palm Oil Industry Use PR Strategy to Counter Environmental Issues

NGOs always believe that palm oil industry is behind the rare animal extinction and the forest-burning in Indonesia. But, a seminar jointly organized by Communication Studies and Internship & Career Center President University revealed what public did not know behind the conflict. (more…)