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For companies looking to go public, investor relations is more than a necessity — it can also be a way to create a competitive edge that will help you attract the right investors at the right time. Recently, advisory partner of Ernst & Young Jackie Kelly hosted an insightfult webcast on leading practices in investor relations (IR), and she wanted to share their key takeaways.
Brand logos are ubiquitous, so much so that most of the time they warrant little more than a cursory glance. However, if you stop to take a closer look, you may find there is more to these motifs than meets the eye.
Some people have declared that public relations is dying. They’re wrong. It is, however, transforming. Where public relations was once just about press releases, it now also encompasses content creation, social media and more. PR agencies continue to expand techniques and find new ways of touching their clients’ target markets. (more…)
Alasan sederhana mengapa Anda tidak perlu membuang waktu dengan bertanya apakah Anda telah kehilangan kendali atas reputasi merek Anda. Sebab kini jawabannya jelas, bahwa Anda tidak pernah memiliki kontrol atas reputasi merek Anda. (more…)
Dalam beberapa literatur, beberapa peneliti menyamakan citra dan reputasi (Bromley, 1993), meskipun keduanya merupakan dua konsep yang berbeda. (more…)
NGOs always believe that palm oil industry is behind the rare animal extinction and the forest-burning in Indonesia. But, a seminar jointly organized by Communication Studies and Internship & Career Center President University revealed what public did not know behind the conflict. (more…)