Twitter is still a powerful social networking site in Indonesia. Four billion tweets tweeted from Indonesia in a year. 80 percent of it accessed video, Twitter Indonesia (ID) reported.
“80 percents of users in Indonesia accessed video on Twitter. It’s very interesting actually. Even gaming is what they have been searching for,” Country Business Head Twitter ID, Roy Simangunsong said to ANTARA on Thursday, (8/9).
Video contents are varied. But, it is reported that football, music, and celebrity news video contents are in the most searched video on Twitter.
The current user composition is dominated by young males. So, information relates to sports and football are at the top of Twitter topics. On the other hand, female users grow significantly as varied contents can be accessed on Twitter. For example recipes and cooking tutorials.
“The number of female users on Twitter is significantly increased. They consume various news, how to cook for instance. How do we know? Many people searched for food recipes. Then, searching for milk information. It’s the young mothers who usually do it.”
Roy also said that it was not always about the hard contents. The users in Indonesia like to access something entertains.
“Now, there is a moving image, GIF. People can respond with images. But, a moving image helps people to express something. Also, add stickers to the photo. People can play. It’s interesting.”